Bandcamp Users Diffusion Theory
Bandcamp is an audio/song sharing and streaming website that was founded in 2007. It serves as a tool for hundreds of thousands of artists and is used by millions of fans all around. They strive to "create the best possible service for artists and labels to share and earn money from their music, and for fans to discover and enjoy it".
Bandcamp received around 50% of it's social traffic from YouTube and around 30% from Facebook. This platform grew and spread most likely because of its simplicity and ease of use for smaller and less popular artists to share and make money off of creating music. It's also great for the fans of these smaller artists and groups. This idea is also what caused it to get so many early adopters. I think many people are either late adopters or not adopters at all (laggards) because of the fact that this platform is more less common and less popular artists and music, which doesn't always draw in as many followers. In addition, there are other platforms that are available that are defined competitors such as Spotify, Apple Music, SoundCloud, and others.
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